Consider that 3.2 billion people —nearly half the planet’s population at the time—watched the last World Cup soccer tournament at some point; one billion tuned in just for the final game.
Even more—over half the planet–watched the Beijing Olympics, 4.4 billion; the largest population to ever watch anything in the history of mankind.
In both cases, what people saw was sports. In both cases, the games featured major sustainability stories—and not even a fraction of the viewers knew about them.
In Brazil, the World Cup tried but failed to reach the sustainability goals within its grasp.
On the other hand, the Beijing Olympics broke many sustainability barriers, despite the challenging air pollution problems faced there. In the game’s’ aftermath, China has started to phase out all coal-fired power plants nationwide.
Source: The Department of Changed