Apple Pie is 2nd Favourite in the USA or Big data is better data (TED.com)

If you’re sick of the term ‘big data’ then take a look at the excellent Ted Talk performed by Kenneth Cukier.

His talk, “Big data is better data” makes it easy to understand the potential big data can have for all of us in understanding patterns of behaviour we’re simply not smart enough to recognise. By being able to better interrogate big data through asking better questions, we can see why Americans’ actually prefer many other types of pie – they just eat more apple pie.

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