How resource scarcity is driving the third Industrial Revolution | McKinsey & Company.
Will shortages of energy, materials, food, and water put the brakes on global growth? Far from it. By combining information technology with industrial technology, as well as through harnessing materials science and biotechnology, innovators are showing that it is possible to produce more with less and to access resources at far lower costs. In this video interview, former McKinsey director Stefan Heck and director Matt Rogers, coathors of the new book Resource Revolution: How to Capture the Biggest Business Opportunity in a Century (New Harvest, April 2014), argue that to be successful, managers will need to think in new ways about products, services, and technologies. An edited transcript of their remarks follows.