Apple Pie is 2nd Favourite in the USA or Big data is better data (TED.com)

If you’re sick of the term ‘big data’ then take a look at the excellent Ted Talk performed by Kenneth Cukier.

His talk, “Big data is better data” makes it easy to understand the potential big data can have for all of us in understanding patterns of behaviour we’re simply not smart enough to recognise. By being able to better interrogate big data through asking better questions, we can see why Americans’ actually prefer many other types of pie – they just eat more apple pie.

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Author: Andy Nolan

An experienced director-level professional with expertise in sustainable development, cities, universities, governance, policy and strategy. 15 years of experience working in the field of sustainability in both the private and public sector. Has worked within a local authority, in multi-authority partnerships locally and nationally. Experience in higher education across four universities in the UK plus representative bodies. Particular areas of interest and expertise include; energy; transport; climate change; waste management; air quality; decentralised energy; education for sustainability; smart cities; knowledge transfer; research.

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